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Passion, Purpose, and Produce

August 2, 2015 - August 7, 2015


Passion, Purpose & Produce: Shaping the Future of the Organic Retail Experience
August 3rd-7th, 2015

An all-inclusive* four-day/four-night intimate, hands-on exploration to rediscover your passion for food and reactivate your purpose as a change agent in the sustainable food movement.

Remember why you started this journey?

Designed for: ApplesStore Owners & General Managers
Produce Managers & Team Members
Prepared Foods Managers & Team Members
Enthusiastic Food Professionals
who want to create change in their store, their community, and their life

Early Bird Registration Opens at 9am PST on Wednesday, April 15

Regular Registration begins Friday, May 15

Seminar At a Glance
4 days of group instruction and conversation
4 nights lodging
Memorable dinners sharing stories with our organic heroes
Insider boat tour of Penn Cove Shellfish
Amazing food tasting experiences

Training Elements Include
Practical Passion – find a place for infectious enthusiasm in your everyday work setting
Dreamstorming – develop a framework to actualize your dreams
Understanding Flavor – bridge the worlds of pleasure and profit
Culinary Concierge – become the edible education destination for your community
Ambassadors of Health – become your customers’ conscious connection to nutrition and flavor
Understanding & Application of Creativity & Innovation – focus on ‘self’ and Roger von Oechs’ “4 Roles of the Creative Process”
Interactive Cooking Class – play with your newfound knowledge of flavor in a fun, fast-paced, hands-on experience
Claiming Your Purpose – empower yourself to embrace your calling as the change agent you are
Creating Customers for Life – fuse your newfound wisdom into a practical plan for success
Tools for the Culture of Change – leave equipped to manage the conversation of change and transformation in your store

3 Phone consultations, 1 pre- and 2 post-seminar, to maximize your learning experience
The opportunity to cultivate relationships with fellow change agents in the organic movement

Questions? Please contact:
Mark Mulcahy

We look forward to creating the future with you!


August 2, 2015
August 7, 2015