“We come together at the Whidbey Institute because we need each other. The work of maturing ourselves, our structures, and the cultures into which we invite new generations is urgent and ongoing." —Heather Johnson

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A Journey to the Soul of Business

October 29 - October 30

Blaine Bartlett is President and CEO of Avatar Resources, Inc., a leadership consultancy he founded in 1987. He has served clients in Europe, Asia, Australia, Africa, South America and the United States. Over the past three decades he has consulted worldwide with executives, companies, and governments and has delivered training programs to well over a quarter of a million individuals and has indirectly impacted close to one million individuals.

Blaine is considered a major innovative voice in the areas of leadership development, organizational development, and change management. Blaine is an Adjunct Professor at China’s Beijing University, is on the teaching faculty of the American Association for Physician Leadership, is a guest lecturer at the University of Colorado School of Medicine, and has been a guest lecturer on Enterprise Leadership Development at China’s prestigious Tsing Hua University and a featured speaker at the World Congress of Society for Human Resource Management (SHRM). He is certified as an executive, organizational and master somatic coach and currently sits on the Advisory Boards of the Tokyo based All Nippon Management Coaching Association and the Beijing based Asia Coaching and Mentoring Association. He also serves as a managing director of the Philadelphia based Global Coaching Alliance which specializes in providing leadership coaching services to senior and “C” level executives in pharmaceutical and healthcare.

Philanthropically, he is currently Dean of Education and a Board Member of the World Business Academy, a Board member of the Unstoppable Foundation and is a long-time member of the Transformational Leadership Council – a group of transformational CEOs, thought leaders, authors, entertainers and educators dedicated to furthering the tenets of transformational leadership. His latest book is the #1 international best seller Compassionate Capitalism: A Journey to the Soul of Business. His first book Discover Your Inner Strength, was written in collaboration with co-authors Stephen Covey, Ken Blanchard and Brian Tracy and his second book, Three-Dimensional Coaching: Passion into Performance has been translated into three languages.

The list of clients with whom he’s recently worked includes: Texas Health Resources, Meritus Health, Memorial Health Care, University of Colorado School of Medicine, Hannibal Regional Healthcare System, AstraZeneca, Swedish Neurological Institute, TEVA, IDEO, Gymboree, PricewaterhouseCoopers, Starbucks, T-Mobile, Japan Creative Education Institute, Petroleos de Venezuela, the World Bank, and 20th Century Fox.

As we look deeper for the soul of capitalism, we find that, in terms of ordinary human existence, American capitalism doesn’t appear to have one.

~ William Greider, The Soul of Capitalism



Session runs Monday, October 29, 2018 at 9 am through Wednesday, October 30, 2018 at 3 pm.
Meal service begins with lunch on Monday and ends with lunch on Tuesday.
Participants may arrive any time after 8 am.



Business is the most pervasive and influential force on the planet today. Its activities transcend national and international borders. Its enterprises are not unduly constrained by financial, political, cultural, ethnic, or religious concerns. The net of this fact is that business, as a prevalent and dominant force, has a moral responsibility to guide, enhance, value, and nourish the existence of all that it encounters. In the world today, the absolute opposite of this often occurs. Business leaders today seldom assesses the efficacy of their activities through the lens of anything but profit.

The default focus for almost every business is the creation and maximization of profits. This focus is so pervasive in the paradigm that defines business that the purpose of business being to make a profit has essentially become gospel (a tip of the hat to economist Milton Friedman). Ever-increasing quarterly returns are the metric by which success is assessed; return on investment (ROI) is a sacred litmus test for any activity; company “value” as measured by both market-cap and price-to-earning (P/E) ratios has become, for many, practically the only way investment quality and the quality of the business is measured. While profit is necessary to business longevity its primacy has created a destructive reinforcing cycle that compromises—even negates—what we believe is the true purpose of business: to enhance and improve the quality of all life on the planet.

Because business touches literally everything that humans are involved with, its activity rises to a level approaching that of a spiritual undertaking. This is meant not in any religious sense, however. Rather, this is meant in the pragmatic sense that everything on this planet—organic/inorganic, sentient/nonsentient—is connected in subtle but profound ways that can only be fully appreciated through a lens of spiritual compassion.

From this perspective, business is truly nothing less than a spiritual discipline that requires the same integrity, commitment, intentionality, courage, and compassion as any other spiritual discipline. Spiritual disciplines honor life, in all its forms, as having innate and intrinsic value simply because it exists. It’s the manifesting of this value that is called forth when we approach business as a spiritual undertaking. This is where the journey to the soul of business begins and it is this that is the focus of this amazing two-day program.

“While profit is necessary to business longevity its primacy has created a destructive reinforcing cycle that compromises—even negates—what we believe is the true purpose of business: to enhance and improve the quality of all life on the planet.”


Tuition and Fees

Tuition: $475

Fees: $225 for onsite lodging, meals, and facilities use; $200 for meals and facilities use by those lodging offsite

Discounts: $50 discount for each person registering in a group of three or more with a single transaction

Blaine’s Websites:


Register Here


October 29
October 30